Environmental consciousness can be regarded as a moral issue. A responsive design goes deep to the psyche of the designer and his/her collaborating team at large. It is a rigorous exercise designing and building a project that is intrinsically considerate to natural site conditions. Contrast that with the label-seeking designs that set sight on gaining commercial mileage and you have an evil twin to the environmentally sensitive school of thought.
With every issue, I hope that you are finding ‘The Architect’ magazine an interesting read ever since it was revamped. Now some simple lessons in life your mama should have told you: your office needs to remain abreast with the latest technology innovations to remain relevant in the region.
So- what is in a name? In William Shakespeare’s play Romeo and Juliet, while arguing that the names of things do not matter, only what the things “are”, Juliet quips “What’s in a name? That which we call a rose by any other name would smell as sweet!” Fortunately, in this much acclaimed play, she lived in an era of nobility where the quintessence of substances mattered, but not so in this age.